321 Sports is a digital sports management platform designed to simplify how members discover coaches, purchase memberships, and book training sessions across multiple sports.

The product serves athletes, families, coaches, and sports clubs through a unified experience spanning both mobile and web applications. The goal was to replace fragmented booking processes with a modern, intuitive ecosystem that supports seamless scheduling, membership management, and coach coordination.

My role focused on leading the end-to-end product design process—from discovery and UX strategy to interface design, design systems, responsive experiences, and developer handoff.